Real-estate developers and brokers are increasingly using food festivals, private dinner parties and other epicurean events to sell high-end homes. The affluent tend to be food enthusiasts with cosmopolitan tastes, they say. Food festivals in particular, which bring together communities, tap into a need for social affiliation that helps sell homes.
"No one ever made a big impact just doing what someone else told them. I’m not suggesting you be disrespectful — but be curious. -- Changing Landscapes Virginia Tech Business Magazine, Spring 2016
Individuals distort their memories of past indulgences when faced with an opportunity to indulge, which in turn leads to greater levels of indulgence." "Battling for Balance" Virginia Tech Business Magazine, Spring 2016
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