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  • Individuals distort their memories of past indulgences when faced with an opportunity to indulge, which in turn leads to greater levels of indulgence." Battling for Balance

    Frank May
    Frank May Assistant Professor, Marketing
  • Real-estate developers and brokers are increasingly using food festivals, private dinner parties and other epicurean events to sell high-end homes. The affluent tend to be food enthusiasts with cosmopolitan tastes, they say. Food festivals in particular, which bring together communities, tap into a need for social affiliation that helps sell homes.

    Joseph M. Sirgy
    Joseph M. Sirgy Virginia Tech Real Estate Professor, Marketing
  • "Essentially, the higher the brand loyalty, the less likely an increase in price will lead to a consumer leaving the product, because they feel it is harder to substitute. In the end, the airline wins, but savvy customers who know how to leverage their points for upgrades can often win as well." -" Ask The Experts: Assessing The Value Of Frequent Flyer Programs" WalletHub

    Donna Wertalik
    Donna Wertalik Professor of Practice in Marketing and Director of Marketing

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